Agent Provocateur started in 1994 – the vision of Joseph Corre, son of fashion designer Vivienne Westwood and former Sex Pistols manager - shedding some light on the origins of its sexy, chic and enchanting concept.
Favourite of the Famous
Agent Provocateur has liberalised the high end of the lingerie market with beautifully finished designs and creative flair. Firm favourite of the rich and famous – from Paris Hilton, Mrs Tom Cruise, Christina Aguilera, to Kate Moss and Carmen Electra. Its Kate Moss advertising has created a media frenzy. Core values are individual experience and expression – empowering women with the brand’s intimacy and confidence.
Agent Provocateur is a phenomenal global success. Charismatic fashion accessory guru, Garry Hogarth, will achieve 50 to 100 stores next year in the US, UK, Germany and also rest of EU, Middle East, Russia, and Far East. Books, shoes, beauty products are in distribution outside Agent Provocateur in 2,000+ outlets.
The company is not ready for blanket licensing, or diffusion lines. Any proposal is welcome but has to be focused, highly creative, with premium guarantees to get any attention. Products might be eyewear, bags, decorative objets, watches/jewellery.