The Leading Babycare Expert

Annabel Karmel, leading expert and best-selling author on food and nutrition for babies and children, is renowned for her imaginative approach to creating healthy, delicious food for the young family.

High Exposure

Named as one of eight iconic British cooks by ITV, Annabel’s books outsell Nigella Lawson and Delia Smith - fifth in UK cookery book sales and first in the baby food category. Her Complete Baby and Toddler Meal Planner has been in the top five non-fiction best-sellers since launch in 1991. She also writes on overall baby health and development.

Celebrity mum Jools Oliver calls her ‘the miracle woman’, and Annabel’s integrity and appeal is acknowledged across the board. She writes regularly for media such as The Daily Express and BBC Good Food, to Practical Parenting, appears frequently on television and radio as the UK’s expert on child nutrition (Richard and Judy, This Morning, The Wright Stuff, The Baby Show), and is the face of nutrition advice on the UK’s favourite parenting club, Bounty.com (over 16 million page impressions per month).

Any mother who does not have at least one of Annabel’s books in her kitchen, well thumbed and splattered with food, should waste no time in putting that right. Sunday Times

Successful Products

The Annabel Karmel Make Your Own food and kitchenware range – making it easy and convenient for parents to prepare their own baby food from fresh ingredients – launched exclusively in Boots in 2006, and is a continued success. Her Eat Fussy chilled ready meals for 1-4 year olds are listed in supermarkets nationwide, and the Annabel Karmel by Lindham weaning range, launched exclusively in Mothercare in 2007, rolls out to all major retailers in 2008.

A high profile, trusted and creative children’s brand, Annabel Karmel offers extensive opportunities for innovative development into nursery products.