In Search of Adventure
"The greatest hazard in life is to risk nothing". These are words that Ben Fogle lives by. From rowing the Atlantic to making the first South Pole crossing in over a century, Ben is constantly in search of adventure.
Ben's Way of Life
In 2013, Ben will take on the greatest challenge of his life; swimming the Atlantic Ocean in just 100 days. If he succeeds, he will be only the second person in history to complete the 3,000 mile journey. The adventure will be broadcast on the BBC.
Ben's most recent adventure was Race to the South Pole with Olympic rower James Cracknell. Battling with extreme isolation and -500°c temperatures, the pair came second to a Norwegian team. Ben has also famously rowed across the Atlantic with James… naked. Ben has hosted numerous other TV shows and written several best-selling books, constantly promoting adventure as a way of life.
With unparalleled knowledge of what makes great outdoor kit, it was natural for Ben to want adventure gear, his way. To that end, Ben has designed and launched a small, focused range of outdoor gear with leading British manufacturers. The focus is on long-term partnerships with trusted, dynamic suppliers. Ben gives direction and value to his products, and with his profile consistently high, his ranges are making a splash.