Quintessentially English Enterprise
Crew is one of the country's best known casualwear brands. “For messing about on a boat or building sandcastles on a beach in Cornwall or Norfolk” - Daily Telegraph. It’s values are active, healthy, wholesome and outdoor.
There are over 40 UK outlets, plus overseas franchises, a strong mail-order catalogue and database and many department-store concessions, and stockists. The target market is 25-40 ABC1’s, female biased. A casual shirt costs £55.
Sporting Events and Outdoor Shows
Crew Clothing sponsors major sporting events and teams - Henley Regatta, Cartier Polo, Goodwood Festival of Speed, the England Polo Team and the Raymarine Powerboating Team.
Product sectors for licensing include lingerie, leather goods (footwear, luggage), watches, jewellery, eyewear and stationery.