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Craftmanship, Originality, Creativity and Integrity

Fired Earth is a design-led, premium-priced and aspirational interiors brand. Thoroughly modern, heritage and craftsmanship run through all its products.

Well known for beautiful, environmentally friendly, functional and durable products, Fired Earth collections work perfectly in both traditional and contemporary spaces.

The brand has broad appeal to both the young, urban professional and the middle aged wealthy achiever.

Well Established with Solid Exposure

Established in 1984, Fired Earth quickly became the UKs leading tiles retailer. Paint (licensed in both B&Q and Homebase), bathrooms, kitchens, wood flooring and tribal rugs followed.

With 60 UK and 7 overseas outlets, the brand presents at consumer Home exhibitions, advertises in leading magazines (including Homes & Gardens, The World of Interiors, House & Garden) and national press (Telegraph, Times, Observer), cross-markets its 300,000+ database with its parent Aga Group database (Aga, Rayburn, Rangemaster, Falcon, Divertimenti), and publishes 60,000 bi-annual catalogues.


Fired Earth has built its licensing campaign through wallpaper, bedding, curtains and blinds, china, paint, fireplaces and natural outdoor paving as part of an ongoing expansion of its range.