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Merino: a Natural Wonder Fibre

Merino Kids TM * is the world's leading children and baby brand, using 100% superfine Merino wool, sourced from accredited New Zealand farms.

It is medically proven that, with Merino wool, infants sleep more quickly, longer, feed better, cry less, gain weight faster (10 grams more per day, when a baby is Merino-swaddled), and it is strongly anti-allergen. This uniquely soft wonder fibre keeps young ones cool in Summer and warm in Winter. Amie Nilsson says: " Newborns can't regulate their own body temperature, so the natural micro-fibre Merino wool is ideal". Merino Kids continues its research through institutes such as Chelsea & Westminster Hospital and New Zealand National Childrens Hospital.

Exponential Growth

Amie Nilsson's award winning designs are trademarked, backed with global marketing and sell in 32 countries directly, and through 10 distributors, and Amazon internationally; in Australia/NZ through major department stores such as Smith & Caugheys, Ballantynes, Kirkcaldy & Staines, in the UK through John Lewis, in North America though retailers such as Babies R Us; and in Asia, Australia,  New Zealand, Middle East, Russia, and across Europe. The brand is growing exponentially in each market

Celebrities using Merino Kids are such as Brian Adams, Dannii Minogue, Rod Stewart, Robbie Williams, Roger Federer, Claudia Schiffer, Angelina Jolie and royal families including Sweden, Denmark, Dubai.

Distributors and Licensees Wanted

Merino Kids is looking for (1) distributors for its core product of sleepwear, clothing for baby/toddler, bedding, and accessories such as skincare, and (2) for licensees for maternity wear, accessories such as backpacks, changing bags, booties, footwear, pram/seat accessories, furnishings and toys.