A fashion house co-founded by Tabitha Somerset Webb and Dannii Minogue, Project D has been successfully building a strong brand identity since its launch in store in June 2010. The line focuses on offering dresses which are inspired by the brand’s day to night philosophy.
“We’ve been friends for many years and we always dreamt that one day we’d end up working together on our own collection. We each have very different styles but essentially, we look for similar things - beautiful pieces which make you feel feminine but empowered, amazing quality and attention to detail. Fusing together sophisticated glamour (Dannii’s signature) and a rock ‘n’ roll edge (Tabitha’s touch) we think we’ve found a perfect balance in our capsule range of dresses.”
The collection creation and launch was filmed and went on to be a successful mini series on ITV – Dannii Minogue: Style Queen.
The collections, consistently feminine and classy, are created using luxury fabrications and stunning prints. Stocked in prestigious retailers such as Selfridges, Harvey Nichols, Harrods, Matches, ASOS and David Jones in Australia, they have subsequently attracted much attention, often favoured on the red carpet by the likes of the Duchess of Cambridge, Pippa Middleton, Kylie Minogue, Holly Willoughby and Elizabeth Hurley.
The brand is now at the perfect stage to develop non core categories through licensing. The Partnership is looking to extend Project D with select licensees on a global level.