The World-Famous Surrealist
Surrealist artist Salvador Dalí (1904-89) is one of the world’s most famous painters, renowned for his flamboyant, enigmatic, witty and distinctive style.
In 1961, Dalí designed 46 india ink pictures to accompany a poem written in his honour, known as Dalí’s Auca - a traditional Catalan form of expression, halfway between comic and poem. This work summarises the Dali myth. Each picture illustrates a verse in Fages de Climent’s Catalan poem, ‘The Triumph and Couplet of Gala and Dali’, and is based on a number, and in them are hidden figures, names, and endless puzzles, along with Dali’s special little men and well-known obsessions.
Commercially Driven Global Campaign
Auca 61 is the only Dalí artwork to be part of an established, extensive, commercially driven licensing campaign, which turns over some £200m annually in the US, Europe, ME and Asia.
Products are available for license in both Home and Fashion, with unparalleled freedom for licensees to use Dali’s artwork in fresh, creative ways.