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Unique Statements in Design

STORM is a leading fashion brand, creating statements in design recognised worldwide for their style and individuality.

The STORM range combines unique and unusual features and gadgets with a wide range of colours and shapes. Always edgy, stylish, sleek and modern, STORM is a brand that commands the attention of ABC1 design-led consumers.


STORM is present across Europe and in countries such as India, China, and Australia, and is supported by significant advertising and promotion. It has 11 of its own UK stores and franchises overseas. It wholesales through 320 gift/jewellery outlets and 170 fashion outlets, in department stores (H Samuel, Fenwick, Selfridges, Debenhams) in duty free (World Duty Free, Virgin Airways).


Storm’s core products of watches and jewellery have been developed via licensing into bags, wallets, fragrance, toiletries, cosmetics and umbrellas, with opticals and sunglasses launching in 2012.

Storm continually seeks stimulation for fresh licensee challenges in design – such as apparel, sleepwear, lingerie and beauty products.