Over 600 leaders in the worlds of fashion, film, television, music and sport, have donated their artworks and messages of hope for the future, to join Whatever It Takes - a unique artwork campaign launched by 21st Century Leaders Foundation.
Using these artworks, the sale of Whatever It Takes products have raised over $4,256,921 for 21st Century Leaders Ltd, which donates its net proceeds to 21st Century Leaders Foundation to support selected projects, including those nominated by the celebrity artists.
The Whatever It Takes gallery of over 1000 celebrity artworks has inspired our licensees to launch products featuring unique messages of hope from Charlize Theron, David Bowie, George Clooney, Donna Karan, Ewan McGregor, Nicole Kidman, Penelope Cruz, Minnie Driver, Sir Roger Moore, Lucy Liu, Coldplay, Ozzy Osbourne, Eminem, Katy Perry and many more. Click HERE to see a full list of celebrities and HERE To see their donated artworks.
For Charity Over $4,256,921 has been raised through the Whatever It Takes campaign so far, funding selected charitable projects – including those chosen by the celebrity artists – run by UNICEF, Oxfam, Save the Children, Nelson Mandela Children’s Fund, Adopt-a-Minefield, WaterAid, Care International, Greenpeace, Anti-Slavery International, Trade plus Aid and many others.
See a short video HERE of Minnie Driver and Charlotte di Vita MBE, founder of 21st Century Leaders, talking about the Whatever It Takes campaign.