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Inspiring, Credible, Eco-friendly, Sustainable

WWF is well-known for its pioneering work to save and protect iconic wildlife and their habitats

Inspired by the natural world and living in harmony with nature, it has a leading role in championing eco-friendly and sustainable products, which reduce the impact on the environment.

WWF supports the consumer’s desire to live a greener lifestyle through exciting eco alternatives.

Exposure

WWF is the world’s leading environmental organisation with 98% global recognition, working in more than 100 countries with 5 million supporters. It’s 16th in the top 20 most desirable brands in the UK in 2013 – the achievement of a charity with products that make people’s lives better.

Licensing

WWF’s licensing programme is for the UK and Eire. Its visibility is rapidly increasing across a wide range of sectors including energy saving devices and home-ware, fashion apparel and accessories, beauty products, greeting cards, books and kids’ magazines, toys and wooden games. Its online shop www.wwf.org.uk/shop displays many licensed products and communicates regularly to over 250,000 loyal UK supporters.