Largest Children’s Yoga Brand
YogaBugs was started in 1996 by yoga teacher, Fenella Lindsell, to change children’s lives for the better through yoga and to make exercise fun! YogaBugs is now the largest children’s yoga brand in the world.
Presented through adventure stories, YogaBugs is a fun form of yoga-based exercise. Children join the YogaBug on adventures into outer space, to the Olympic Games, and at the seaside. All abilities are included: everyone is hero. This technique is the best form of confidence-building exercise for the targeted age group, 2-7 year olds, and supports children with special educational needs. It is available in the UK through many nursery, primary schools, and health clubs, through private classes and YogaBugs children’s parties.
YogaBugs is a successful franchise operation in the UK, seeking overseas master franchisee partners. The brand invests in PR/Advertising to continue to build brand awareness. There are YogaBugs books, including The One Bug Your Kids Should Catch (Virgin Books, released by Random House February 2008); a DVD featuring live classes (Firefly); and TV exposure including Dragons’ Den in 2006 and 2007 (4 million viewers, networked worldwide) and GMTV Yoga Adventures series 2005; online merchandising and the website www.yogabugs.com.
Licensees for YogaBugs are being sought in areas such as clothing and footwear, accessories, toys, TV and video, games (interactive, PC, boards, and other), furniture, healthy drinks and snacks.