'Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful'

Richard Branson


The Partnership is in demand because we provide a licensing mechanism that a brand owner is unable to replicate internally. We are particularly successful because we:

  • strategically plan each brand diversification, using our team’s considerable lifestyle brand expertise
  • research faster and with more insight, with the unrivalled reach of our senior product specialists, choosing partners best-equipped in product development, distribution, marketing, and motivation 
  • negotiate best royalties and terms, through specialist industry knowledge
  • motivate the licensee to champion the brand 
  • deliver best, corner-stone new products  
  • provide direct retailer sell-in and trade-marketing at both buyer and senior retail levels
  • initiate and coordinate licensee activity through advertising, PR, promotions, exhibitions

We are a goal-driven, productive team, passionately committed to long-term, brand-building, licensing campaigns.