'A brand is a living entity - enriched or undermined cumulatively over time, the product of a thousand small gestures'

Michael Eisner

Licensing Lifestyle Brands

The Partnership is a leading specialist in developing lifestyle brands through licensing.

We understand the uniqueness of each brand and enrich it by carefully creating and managing partnerships between brand owners, manufacturers, distributors and retailers.

We work with some of the world’s best-known international lifestyle brands – from fashion and interior design, to chefs and rock royalty; from heritage and art, to charity and sports.   

Global Reach

We hold worldwide rights for 80% of our brands, managing thousands of products in nearly all business sectors and generating millions of pounds at retail.

We put our team’s director-level skills, connections and experience to work on your behalf, through our brand management system. We note market trends, we plan, design, innovate, inspire, provide legal, financial and marketing support - a holistic diversification operation.

We bring an unusual commitment, energy, and discipline to all our projects.

Come and meet us. We’d love to tell you more about what we do.